Atlanta Hawks Reignite Partnership with Peachtree TV
In a nostalgic turn of events, the Atlanta Hawks are making a grand return to Peachtree TV, nearly three decades since they last graced the channel's airwaves. This homecoming is marked by an exclusive broadcast deal that will see every Friday night Hawks game for the remainder of the 2023-24 NBA season aired on Peachtree TV starting from January 12, 2024—with one exception.
Due to scheduling conflicts, the game originally set for March 8 will not be featured. Instead, fans can look forward to the March 10 matchup against the New Orleans team, which promises to deliver all the high-stakes action viewers anticipate from Hawks games.
The history of the Hawks on local television spans several decades, with previous broadcasts handled by WPCH from 1972 to 1994 and WANF from 1986 to 1993. In a nod to this storied past, the first two games under the new agreement will be simulcast live on both Peachtree TV and WANF.
Accessibility is at the heart of this partnership, as live coverage extends beyond Peachtree TV to major cable and satellite services, as well as various Gray TV stations across Georgia and Alabama. Ensuring that die-hard fans and newcomers alike can join in the excitement, no matter where they are.
Production and Commentary Team
The games will feature the seasoned Bally Sports Southeast production team, bringing familiar voices to the commentary box. Dominique Wilkins, Bob Rathbun, and Tabitha Turner will lend their expertise, offering play-by-play analysis and insights that enhance the viewing experience. Additionally, Baillie Burmaster, the Sports Director from WANF, will bring her talents to the broadcasts, contributing to the comprehensive coverage of the games.
The Hawks' schedule is packed with high-profile clashes against some of the league's top teams, including the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These matchups are sure to provide a litany of memorable moments for fans tuning in on Friday nights.
Peachtree TV isn't new to basketball broadcasting, having been the home of the College Park Skyhawks games since 2019. The extension of their basketball content through this partnership with the Hawks reinforces the channel's commitment to bringing local sports to a broader audience.
Recent On-Court Struggles
Despite the exciting news off the court, the Hawks have faced challenges on it. A recent game saw them squander a significant lead against the Sacramento Kings, primarily due to a lackluster second-half performance. Key players Dejounte Murray and Bogdan Bogdanovic were unable to maintain their momentum, contributing a mere two and three points respectively after halftime.
This slump was reflected in the team's shooting statistics, with a field goal percentage dropping to 28.9 percent and a three-point success rate falling to 21.7 percent in the latter stages of the game. These figures underscore the need for strategic adjustments moving forward.
Industry Reactions to the Broadcast Deal
Andrew Saltzman, an executive associated with the Hawks, expressed his enthusiasm about the new broadcasting arrangement. "It provides fans a new, complimentary way to view the games," he stated, acknowledging the added value this deal brings to the fan experience. His gratitude extended to Peachtree TV and Gray TV for their roles in facilitating this partnership, which he believes will significantly benefit the Hawks' local fan base by enhancing accessibility to the games.
Erik Schrader shared a similar sentiment, emphasizing the potential for reaching new audiences while continuing to serve long-time supporters. "Bringing the Hawks back to broadcast television provides accessibility to all fans," Schrader remarked, pointing out the inclusivity of the initiative.
On the coaching front, Quin Snyder emphasized the need for improved execution and a collective approach to overcome the team's recent on-court setbacks. Meanwhile, player Clint Capela candidly addressed the team's frustration, highlighting the urgent need for a tactical shift to get back to winning ways.
The partnership between the Atlanta Hawks and Peachtree TV marks a significant development for sports broadcasting in the region. As the Hawks aim to bounce back from their recent struggles, fans can now rally behind their team with greater ease and fervor, thanks to the enhanced accessibility provided by this nostalgic yet forward-looking media collaboration.