The National Football League (NFL) is poised to make history this season by expanding its international footprint to São Paulo, Brazil. This highly anticipated game, set to take place at the iconic Corinthians Arena, will mark the first time the NFL has hosted a game in Brazil.
In an exciting twist for fans, the Philadelphia Eagles will go head-to-head with the Green Bay Packers. Not only is this matchup drawing attention, but it will also be the NFL's first Friday game since 1970, adding to the event's historical significance.
A Star-Studded Halftime Show
Adding to the spectacle, Brazilian pop sensation Anitta will headline the halftime show. Known for her captivating performances and global appeal, the Latin Grammy-nominated artist expressed her excitement about performing on home soil. "Growing up in Brazil has completely shaped my journey as an artist and, of course, as a person. It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment," Anitta shared.
The halftime performance will not only be a treat for those in attendance but will also be broadcast on the NFL's world feed and local Brazilian game broadcasts, ensuring a global audience.
Packed Pregame Festivities
The event promises to be more than just a game, with pregame festivities designed to celebrate Brazilian culture. Popular Brazilian artists Luísa Sonza and CAROLA are slated to perform, bringing their unique sounds and energy to the football field. Their performances will set the tone for an exciting and culturally rich event.
NFL x Anitta Fashion Line
In conjunction with the game, the NFL has announced a unique partnership with Anitta to launch a fashion line. The NFL x Anitta collection will encapsulate the artist's distinctive style and is set to launch on September 1. The line will be available at the NFL Shop, offering fans a tangible way to connect with the event and its star performer.
Celebrating International Relations
This historic game also marks a significant milestone in diplomatic history, celebrating 200 years of diplomatic relations between the United States and Brazilian militaries. The event aims to blend athleticism, culture, and international camaraderie, reflecting the deep connections between the two nations.
Tim Tubito, the NFL's Director of Event and Game Presentation, echoed the excitement surrounding this groundbreaking event. "With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene. We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance."
As the NFL continues to expand its reach globally, this game in São Paulo represents a significant move toward fostering international enthusiasm for American football. Fans, both in Brazil and around the world, can look forward to an event that is not just about the sport but also about celebrating the rich cultural interplay that makes such events truly special.