In a significant development for the world of Mixed Martial Arts (MMA), the Ultimate Fighting Championship (UFC) is making its much-anticipated return to China. The UFC Fight Night Shanghai, scheduled for December 9, will be held at the newly renovated Shanghai Indoor Stadium.
A Sparkling Presentation
The event is being presented by Rio Strong, a brand renowned for its sparkling wine. This partnership shines a spotlight on the intersection of sports and luxury branding, a trend that continues to gain momentum in the modern era.
Spotlight on Asian MMA Talent
UFC Fight Night Shanghai promises an exciting lineup, featuring the finals of the second season of Road to UFC. This knockout tournament has been instrumental in discovering and promoting Asian MMA talent. Four final bouts are slated for the preliminary card, with each winner earning a coveted UFC contract. The anticipation surrounding these fights underscores the growing popularity of MMA in Asia.
A Historic Return
This event marks the fourth UFC occasion in mainland China and the second in the bustling metropolis of Shanghai. It's a testament to the UFC's commitment to expanding its footprint in Asia, particularly in China where the sport has seen exponential growth. A lineup of Chinese fighters is expected to feature prominently, offering local fans the thrill of cheering for their homegrown talents.
Endeavor China and UFC: A Powerful Partnership
Sum Huang, CEO of Endeavor China, expressed pride in his company's partnership with UFC. "Endeavor China's partnership with UFC has been instrumental in the rapid growth of MMA in China, and we are proud to play a role in serving passionate combat sports fans across the country," he said.
Huang also highlighted the significance of returning to Shanghai. "Building on our successful debut in Shanghai in 2017, we are excited to bring another sensational event to the city and highlight the promising new wave of UFC athletes representing our country inside the rejuvenated Shanghai Indoor Stadium."
UFC's Commitment to China
Kevin Chang, UFC's senior vice president and head of Asia, reflected on the success of the inaugural UFC Shanghai event. "Our first UFC Shanghai event back in 2017 was a historic evening that broke records, created lasting memories, and announced UFC's arrival in mainland China," he said.
Chang also expressed his eagerness for the upcoming event. "We can't wait to put on another incredible show for our passionate fans and showcase the next generation of UFC athletes from the country." He emphasized the significance of hosting the event in Shanghai, where UFC has made significant investments. "To be able to host this event back where it all started, in this incredible city where we are headquartered and have made significant investments to change the sport, is a fitting way to write the next chapter of the growth of MMA in China."
While the headlining bout is yet to be confirmed, the anticipation surrounding UFC Fight Night Shanghai continues to build. The event promises to be another milestone in the ongoing growth story of MMA in China.