Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers an in-depth analysis of the betting and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors wager on several games per week. A substantial 76% of respondents place bets at least once a month.
Among the types of bets, over/under bets are the most favored, appealing to 46% of bettors. Prop bets follow closely at 39%, with parlays rounding out the top three at 35%. When it comes to the types of events attracting bets, 57% are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
The report highlights that a striking 84% of bettors plan to place bets on Euro 2024, even if their national team is not participating. Live betting during games is particularly popular, with 83% of bettors engaging in this form of wagering. The key factor influencing a bet, cited by 52% of respondents, is player performance. Expert analysis and betting promotions also play significant roles, each influencing 47% of bettors.
Marketing Challenges
One major challenge highlighted in the report is the abandonment of specific platforms due to an overwhelming number of marketing messages or irrelevant content. This finding serves as a caution for sportsbook operators on the importance of tailoring their communication strategies thoughtfully.
Industry Implications
The insights provided by Optimove offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. The results underline the importance of customizing marketing efforts to each bettor's preferences to maintain engagement and prevent platform abandonment.
"The results of this report offer a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," stated a spokesperson for Optimove. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
As Euro 2024 approaches, it becomes increasingly crucial for sportsbook operators to leverage these insights to enhance their strategies, ensuring they can capture and retain their audience's attention effectively.